Our Brands
A Playground of Mascots, Worlds, and Creative Experiments
Crabtree Labz is home to a growing ecosystem of character-driven brands. Each brand expresses curiosity, color, and joyful chaos.
Each brand in the Labz expresses a different part of our creative DNA, from playful mischief to emotional storytelling to hands‑on experimentation. Together, they create a living ecosystem of characters, worlds, and ideas.
SmellyPaw
Stories of real handler–dog partnership, quiet heroism, and the rhythm of everyday life.
Visit SmellyPaw
HumanoidDog
Tools, builds, and playful tech experiments that make creative work feel fun and human.
Visit HumanoidDog
SugarTickles
Whimsical mischief and bright, oddball heroes who turn gentle chaos into colorful joy.
Visit SugarTickles
CougarMoth
Mythic identity, bold color, and emotional storytelling for the beautifully misunderstood.
Visit CougarMoth
K9LABZ
Working dog lifestyle gear and mission-ready equipment for working dogs, service dogs, and the handlers who lead them.
Visit K9LABZ
LABZ RC
RC machines as characters, every build a narrative, every win a chapter, every failure a plot point.
Visit LABZ RCWhat Comes Next
Crabtree Labz continues to experiment with new characters, new worlds, and new ideas. This page will grow as each brand evolves from sketch to story to full universe.
Stay curious. More is coming.